Sports Economics for Non-Economists

This book cuts through the jargon and complicated formulae to focus on the key concepts in sports economics, introducing the fundamentals in a concise and engaging way, to give the reader without a background in economics the tools with which to read and apply sports economics in their work.

Autorentext

Wray Vamplew is Emeritus Professor of Sports History at the University of Stirling, Scotland, United Kingdom, and Global Professorial Fellow at the University of Edinburgh, Scotland, United Kingdom.

Inhalt

1. The Sports Business is Different, 2. Our Tool Kit: Theory, Concepts and Numbers, 3. Commodification: Has Money Ruined Sport?, 4. Mass Participation, Sports Clubs and Commercial Amateurism, 5. Professional Recruitment, Earnings and Labour Relations, 6. Sportswomen and Gender Economics, 7. Attendances and Audiences, 8. Seeking Profit or Utility: Objectives of Owners and Entrepreneurs, 9. Tournaments and Leagues, 10. Sponsorship, Stadiums, and Subsidies, 11. The Economics of Sport Mega Events, 12. The Global Sports Economy: Trading Goods, Player Migration and International Organisations, 13. Medals, Health and Welfare, and the Third Sector, 14. Corruption, Environmental Unsustainability and Discrimination, 15. The Virus and After: Coping with Crisis