Sports sponsorship as a business strategy

In this book we are presented which are the models, management, strategies and techniques with which private entrepreneurs coexist when making a decision in terms of sponsoring a sporting activity. The greatest culture of Ecuadorians is sports, and companies take advantage of this to reach more consumers, generating a win to win approach with all stakeholders involved, for example, the company manages to meet the business objectives set out in each annual planning, the sports entity enhances its professional career, accelerates its process to participate in different competitions, society strengthens its economic development by the different activities that are developed and the media gain higher ratings by the great influence of fans that have different sports. The effectiveness that companies seek is to positively influence consumers with respect to their corporate business image.

Autorentext

KATHERIN TERÁN est née à Otavalo, en Équateur, en 1996. Vivant à Quito jusqu'à l'âge de 18 ans où elle se spécialise dans la comptabilité technique et excellant en tant que sportive dans les compétitions de football, d'athlétisme et d'ecuavolley, elle retourne à Ibarra à l'âge de 20 ans où elle obtient un diplôme d'ingénieur commercial après avoir étudié le sponsoring sportif et les affaires.