Stakeholder Engagement

Stakeholder engagement is an important process for every organisations. This is evidenced by a growing number of organisations moving towards greater engagement with their stakeholders. However, as stakeholders normally includes diverse group of parties, it is of great significance that stakeholder engagement activities are carried out effectively. More importantly, the dynamics of this process must be understood by both managers and their stakeholders. This book explores the process of stakeholder engagement activities carried by several public sector organisations. Also included are the means of engagement used and how different modes are suitable for different objectives of engagement. This book also document the challenges faced as well as motivations underlying stakeholder engagement activities performed.

Autorentext

Zarina Zakaria obtained her Ph.D in Business and Management from University of Nottingham. She is currently a Senior Lecturer at University of Malaya, Malaysia.