Startups; Prerequisites for a new e-shop in a developing economy

The parameters of e-commerce are constantly evolving, necessitating the need for continuous research. Also, despite existing remarkable theories on entrepreneurship, prerequisites for business start-ups in a developing economy may differ from other large-scaled and worldwide markets. This is the reason why the research conducted in a confined economy such is Greece. A comprehensive survey through questionnaires to e-customers and interviews to e-entrepreneurs in Greece has clarified these prerequisites for e-commerce business, leading to various interesting results that can be used by today's business society.

Autorentext

Marketing professional Helena Magkafosi shares her life between Mykonos and Athens in Greece. E-shop startups have been extensively studied and analyzed, leading to her MBA distinction title and consultancy role. Now focused in hospitality, she contributes to the success of Scorpios Mykonos, a pure source of inspiration for her next research.