Storytelling: theory and practice of application in tourism

Total digitalization and widespread use of the Internet has increased the role and influence of the latter, which has defined it as an excellent space for telling impressive stories and expressing the boldest ideas. Storytelling as the art of telling stories and writing readable texts is a special direction and interest. Sophisticated and quality storytelling is not only a combination of consistent methodology and technique, but also an art that is characterized by creativity, vision, skill and practice. The paper considers the approaches to the interpretation of the concept of "storytelling", its types and underlying principles, identifies the main methods and techniques, defines the importance and role of tourist legendization in the development of the territory. The analysis of current trends and practices of application of storytelling with regard to regional territorial development allowed to propose an algorithm for the development of a tourist legend and justify the feasibility of digital services and platforms as a means of popularizing storytelling of the regional tourist territory.

Autorentext

Irina Bogomazova - Doctora en Economía, Profesora Asociada, Departamento de Turismo Internacional y Hostelería, Universidad Nacional de Investigación de Belgorod, Belgorod, Rusia.Tatiana Klimova - Candidata a Ciencias Económicas, Profesora Asociada del Departamento de Turismo Internacional y Hostelería, Belgorod, Rusia.Diana Alekseyeva - master, dirección de formación 43.04.02 "Turismo", Belgorod, Federación Rusa.