STRATEGIC AND OPERATIONAL MARKETING

This book is covers key marketing concepts, strategies, and tactics. It explores operational marketing tactics, strategic marketing planning, digital marketing and technology, branding and positioning, as well as ethics and sustainability in marketing; plenty of case studies, examples and frameworks are presented in this work. This book equips readers with the knowledge and skills needed to excel in the dynamic field of marketing, in ways that help them Unleashing the Power of Marketing: Navigating the Path to Business Success.

Autorentext

Metaiche M.A and Hadri K. are passionate academics in Marketing, Decision Making, and Business Management. With their expertise in business strategies and industry practices, they aim to provide a better understanding and valuable insights to a wide range of readers, including students, academics, and entrepreneurs.