Strategic Approach of Tourism

Development of tourism as an economic branch meets all requirements of sustainable development given that can be touched all three pillars of this type of development: economic development, social development, environmental protection. To achieve sustainable development, it is necessary to initiate and support a strategy with concrete actions, summarized in specific and measurable objectives. This book, therefore, provides a long term strategy model for integrated development of a touristic region. Sustainable development of tourism requires long-term measures, and complex implementation techniques: establishing an integrated strategy serving to identification of business portfolio; approval of tourism development policies at national level and at each regional level; planning and development programming for about five years period, containing programs and development projects with the necessary actions (generally known as tourism action programs).

Autorentext

Liviu NEAMTU, PhD: Studied Management at "Constantin Brancusi" University of Targu-Jiu and Economic Geography and Tourism at Bucharest University. Associate Professor at Department Management, Marketing and Business Administration from Constantin Brancusi University of Targu Jiu. Research area: Strategy; Touristic System; Sustainable Development.