Strategic Business Practices of Small Scale Companies

India operates today in sheer size what is perhaps the largest small industries programme in any developing country. SSI Sector in India creates largest employment opportunities for the Indian populace, next only to Agriculture. The study is divided into seven chapters. The study is primarily based upon analysis of fourteen small- scale companies related to pharmaceutical and telecom sector.We present the findings of the strategies, and business practices of SSIs, through which they are orienting themselves to meet the challenges of external and competitive environment. This book covers The Fundamental Elements of Business Practices, The research design, Value Chain Analysis, The Core Processes, The Critical Success Factors for SSI. Then the author discusses the Role Of Government In Development And Promotion Of SSI, and analyses the Opportunities And Problems Faced By The SSI in India. The study highlights and presents the possible remedies for policy makers so that they can take appropriate measures to strengthen the SSI sector.

Autorentext

El Dr. Kanwal Kapil (PhD, MBA) trabaja como profesor asociado de marketing y presidente del MDI Gurgaon. El Dr. Kapil tiene una experiencia de 19 años en la industria y en el mundo académico. Ha sido consultor y capacitador de muchas organizaciones. Ha publicado tres libros y trabajos de investigación en varias revistas internacionales y nacionales de renombre.