Strategic communication and decision making

Within a highly competitive world, each organization attempts to acquire resources and utilize effective strategies to enable it emerge on top of its counterparts. Failure to adopt superior strategies that will give an organization a competitive advantage is tantamount to self-destruction. Strategic leadership has proven to be the most effective approach to realization of an organization's vision and mission. Organizational leaders must apply strategic leadership in key management processes to ensure achievement of strategic goals and objectives. This book specifically focuses on strategic communication and strategic decision making. Particularly, the forms, benefits and critical elements of strategic communication, kinds of strategic communication plans, and goal-based strategic communication plans are described. Besides, the strategies for overcoming obstacles to strategic alignment, and strategic communication planning process and functions are examined. The principles, process, techniques and styles of strategic decision making are also presented. Finally, the types of decisions made by strategic leaders, and their determinants, benefits and limitations are discussed.

Autorentext
Dr. Joseph Gachigua Mungai teaches at Kenyatta University. He has considerable teaching, graduate research supervision, and authorship experience. He has published outstanding and scholarly inspiring books and articles in communication, motivation, education, professional development, instructional leadership and management among others.