Strategic Corporate Audit: Review of Competitive Advantage

The book is a comprehensive guide for conducting a strategic audit of a corporation, specifically focusing on the mineral water industry. It provides a structured approach, outlining key steps and considerations for analyzing the company's internal and external environments, identifying major problems, and developing strategies to mitigate them. The guide emphasizes the importance of using various analytical frameworks, such as SWOT, PESTLE, and Porter's Five Forces, to gain a holistic understanding of the company's strengths, weaknesses, opportunities, and threats. It also highlights the significance of incorporating data from both primary and secondary sources, conducting interviews with key personnel, and utilizing industry benchmarks for comparative analysis. The guide concludes with a section on writing an effective conclusion, emphasizing the importance of summarizing key findings, discussing their implications, and providing actionable recommendations. The document aims to equip students and practitioners with the knowledge and skills necessary to conduct successful strategic audits that drive growth, innovation, and resilience in the mineral water industry.

Autorentext

Alvine Dongmo Tebou, MBA é um consultor especializado em gestão estratégica e análise de dados. Licenciada pela UNIKL Business School em novembro de 2024. Ela recebeu um prêmio por seu papel como Exco em Colaboração Acadêmica e Internacional. Seus interesses de pesquisa incluem a dinâmica do mercado no sudeste da Ásia, com foco no estudo comparativo do mercado regional.