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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
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Details
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.
The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
Klappentext
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
Inhalt
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
The Nature of Strategic Management
- The Cohesion Case: McDonalds Corporation PART 2: STRATEGY FORMULATION
- Business Vision and Mission
- The External Assessment
- The Internal Assessment
- Strategies in Action
Strategy Analysis and Choice PART 3: STRATEGY IMPLEMENTATION
- Implementing Strategies: Management and Marketing Issues
Implementing Strategies: Finance and Accounting Issues PART 4: STRATEGY EVALUATION AND GOVERNANCE
Strategy Evaluation and Governance PART 5: KEY STRATEGIC MANAGEMENT TOPICS
- Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
- Global and International Issues PART 6: STRATEGIC MANAGEMENT CASE ANALYSISHow to Prepare and Present a Case Analysis
Weitere Informationen
- Allgemeine Informationen
- GTIN 09781292745275
- Genre Business Administration
- Auflage 18. Auflage
- Sprache Englisch
- Lesemotiv Verstehen
- Anzahl Seiten 672
- Herausgeber Pearson
- Größe H276mm x B216mm x T36mm
- Jahr 2025
- EAN 9781292745275
- Format Kartonierter Einband
- ISBN 1292745274
- Veröffentlichung 30.06.2025
- Titel Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
- Autor Fred David , Fred R David , Forest R. David , Meredith E. David
- Gewicht 1638g
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