Strategic Marketing Influence on Tourism Service Consumers

This research was conducted to evaluate the influence of marketing strategies for attracting tourists in Savoy Hotel. Results revealed that marketing strategies of Savoy Hotel are related to attract tourists. However, it is recommended that the management of Savoy Hotel needs to make appropriate arrangements for business and new customers. Moreover, content of social media also needs to be revised to achieve wider benefits of social media marketing.

Autorentext

Stella Mariam Sardar is a PhD candidate at the Cardiff Metropolitan University, UK. Prior to this, she completed MBA from the same university. Her research interests include tourism product and services consumption.