Strategic Planning and Value Judgment

We live in times when the ability to make strategic decisions has become the definitive differentiator between organizations that merely survive and those that prosper sustainably. This book, by integrating classic knowledge, modern tools and applied experience, presents itself as a valuable compass for managers, leaders and students seeking to navigate the complex ocean of contemporary management.As you browse through these pages, you will find more than technical knowledge. They will find an invitation to critical reflection, conscious leadership and the construction of truly transformative strategies. This is not a manual. It is a work of intellectual depth, practical application and humanistic vision - rare virtues in times of superficiality and immediacy.This book should be read, studied, applied and, above all, internalized. Because true strategy is not just about predicting the future, but about the ability to create the desired future, with intelligence, method and values.

Autorentext
José Carlos Andrade Gomes is a business administrator with over four decades of experience in the corporate and academic world. With a Master's degree in Business Administration, an MBA in Business Management and a specialization in Accounting and Financial Administration, he has built a solid career both as an executive and as an educator.