Strategic planning in logistics and business development

Strategic planning is used as a mechanism for commercial and productive development by organizations. Therefore, it becomes a control mechanism for the development of commercial and productive standards, making this tool a mechanism of recognition of what the market can inform and thus, of the commercial opportunities to exploit. This book exemplifies, through market research, the way in which the competitive development of micro-businesses can be planned, especially in sectors such as logistics and direct customer service.

Autorentext

PhD in Senior Management mit Post-Doc an der Universität Murcia Spanien (2019). Spezialist für Organisationsentwicklung mit 18 Jahren Erfahrung im öffentlichen Sektor in Mexiko. Autorin von 18 Texten zur angewandten Forschung in den Bereichen Personalmanagement, Humanressourcen und Organisationsentwicklungsstudien. Derzeit ist sie Akademikerin an der Universidad Veracruzana.