Strategic Public Relations Writing

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.

Autorentext

Jim Eggensperger taught at Iona College, USA, for 18 years and is an Adjunct Professor there in the Department of Mass Communication and Adjunct Professor in the College of Business and Communications at Brenau University, USA.

Jeanne M. Salvatore is Assistant Professor in the Advertising & Marketing Communications program in the School of Business & Technology at Fashion Institute of Technology in New York, USA and Adjunct Professor in the Department of Media and Communications Arts at City College in New York, USA.

Inhalt

Chapter 1 Introduction Chapter 2 Creating News Chapter 3 Persuasive PR Writing Chapter 4 Words Matter: Editing Chapter 5 News Releases Chapter 6 Media Kits: Media Advisories, Q&As, Bios, Fact Sheets and Corporate Profiles Chapter 7 Pitching a Story Chapter 8 Editorials and Op-eds Chapter 9 Strategic Social Media Chapter 10 Scripting Videos and Podcasts Chapter 11 Speeches, Presentations and Media Interviews Chapter 12 Blogs, Vlogs, and Newsletters Chapter 13 Infographics and Data Displays Chapter 14 Business Writing: Memos, Emails, Etcetera Chapter 15 Key Elements of a PR Campaign Appendices A. Campaign Planner B. Glossary