Strategic Social Marketing, Operating Environment and CBOs Performance

Societies continue to face numerous challenges emanating from various frontiers such as diseases, environmental challenges among other. Solution to these challenges can only be found through a multi-sectoral approach and more so through the involvement of organizations at the grass root levels such as CBOs. This book provides a detailed research on the impact of strategic social marketing on the performance of Community based HIV and AIDS organizations carried out in Nairobi County, Kenya. It provides practical recommendations that can be implemented to facilitate CBOs to efficiently and effectively address societal issues, enabling them to remain relevant and true to their call of serving the communities.

Autorentext

Dr. Jane Njuguna is a PhD holder in marketing from University of Nairobi, currently a lecturer in the department of Business Administration of Kenyatta University. She is passionate about valued delivery to the communities especially the less privileged through local organizations such as community-based organizations in Kenya and Africa.