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Strategies for Product Promotion in Pharmaceutical Industry
Details
In the capricious and impulsive state of conditions of markets the Integrated Marketing Communication Mix with innovative approach in pharmaceutical industry for product promotion will stem to be a single innovative to derive multiple advantages and edge overs with increased market effectiveness, reduced cost and increasing compliance to the current and evolving regulations which would impact market positions in same risk companies in the most optimum way.
Autorentext
He has diversified experience in the avenue of Marketing, HR & Corporate Communication. He is Ph.D in Management, PG- Marketing,HRM, IB from Pune University, Health Care Management & Medico Legal Systems from Symbiosis International University. He is working as HOD of BBA & BBM-IB at Indira Group,also extended his capabilities in events & research.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09783659939860
- Genre Business Administration
- Sprache Englisch
- Anzahl Seiten 212
- Herausgeber LAP LAMBERT Academic Publishing
- Größe H220mm x B150mm x T13mm
- Jahr 2016
- EAN 9783659939860
- Format Kartonierter Einband
- ISBN 3659939862
- Veröffentlichung 26.08.2016
- Titel Strategies for Product Promotion in Pharmaceutical Industry
- Autor Prashant Kalshetti
- Untertitel A Contemporary Thought
- Gewicht 334g