Strategies of Multinationals in Central and Eastern Europe

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

Autorentext
DR. YORDANKA CHOBANOVA has gained her PH.D. at European University Institute in Florence, Italy. She worked for ARC Fund in Sofia, Bulgaria where she was involved in the team preparing InnovationBg reports and numerous other policy studies related to the National Innovation System of Bulgaria. She is currently attaché at the Permanent Representation of the Republic of Bulgaria to the EU dealing with Structural Funds and regional development issues.

Inhalt
PART I: THE NATURE OF THE STUDY Introduction The Analytical Framework PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES The Global Strategies of the Food Companies and Their Impact on the CEE Region Privatization and Restructuring in the Agro-food Industry PART III: MNEs AND MNE EMBEDDEDNESS IN THE CEE ECONOMIES Strategies of MNEs in Hungary Strategies of MNEs in the Czech Republic Strategies of MNEs in Bulgaria Conclusion