Student Satisfaction

The internationalisation of education remains one of
the major challenges faced by universities as a
result of the increasing mobility of students
worldwide. The key outcome of this mobility is the
presence of a diverse student population in
university campuses with varying expectations and
demands. This book provides insights into
factors influencing satisfaction among four groups of
postgraduate students from Asia studying in
Australian universities. Attracting and retaining
students in such a market environment require major
adjustments in teaching and service delivery
strategies in universities. These findings will be
useful to universities in the development of
strategies to enhance student experience and
satisfaction. The focus on Asia and postgraduate
students is dictated by current trends in the
international education market. Asia remains and will
continue to remain the principal source of
international students in universities in Australia
as well as worldwide. The growth of international
postgraduate students seeking education overseas has
increased since the beginning of the decade but the
academic research on this potential student segment
is still limited.

Autorentext
Dr. Rodney Arambewela is a lecturer in Marketing at Deakin University Australia. Prior to entering academia he has had over 20 years of international marketing experience working in the UK, Europe, Middle East and Australasia. His research interests include international education, teaching and learning, marketing education and services marketing

Klappentext
The internationalisation of education remains one of the major challenges faced by universities as a result of the increasing mobility of students worldwide. The key outcome of this mobility is the presence of a diverse student population in university campuses with varying expectations and demands. This book provides insights into factors influencing satisfaction among four groups of postgraduate students from Asia studying in Australian universities. Attracting and retaining students in such a market environment require major adjustments in teaching and service delivery strategies in universities. These findings will be useful to universities in the development of strategies to enhance student experience and satisfaction. The focus on Asia and postgraduate students is dictated by current trends in the international education market. Asia remains and will continue to remain the principal source of international students in universities in Australia as well as worldwide. The growth of international postgraduate students seeking education overseas has increased since the beginning of the decade but the academic research on this potential student segment is still limited.