Study Of Customer Satisfaction In The Banking Sector In Libya

The purpose of this research is to evaluate the customer satisfaction of the banks sector in Libya, based on customer perception regarding service quality. This is an empirical study using mainly primary data collected through a well-structured questionnaire. The questionnaire has been personally administered on a sample size of 204 bank customers. The findings are expected to contribute as there are only a few studies dealing with the assessment of service quality in Libya banking sector.

Autorentext

Graduate student at Universiti Utara Malaysia, Malaysia.