Study on Chinese Online Buzzwords

To have a comprehensive understanding of Chinese online buzzwords, the research has a thorough interpretation by way of perspective of Cognitive Linguistics. First, the research makes a brief introduction of main ideas of Cognitive Linguistics and Chinese online buzzwords. Then, the etymological and cognitive motivations, life cycle, mechanisms, metaphorical Chinese online buzzwords, and the influence of Chinese online buzzwords are discussed one after another. In such a way, the system and mechanisms of Chinese online buzzwords are clearcut, which is pretty useful for people to grasp more about Chinese online buzzwords.

Autorentext
Associate Prof. Youguo Duan is instructing and researching Cognitive Linguistics in Yangtze University, China. In his research lifetime, he has published more than 30 papers and several books in Chinese or English.