Success Factor: Core Values

Expanding a business across borders has become more
of a rule than an exception in the globalized world
of today. One overlooked dimension in the
internationalization strategies of companies is
however how they can create cohesion among the
different cultures existing within such a
multinational corporation. This study examines one
value creating strategy of a Swedish company to its
subsidiary in Barcelona, Spain and the possible
impediments they have experienced through the change
process. Swedish based NFS has been the study subject
of choice and it is their implementation process of a
set of guiding principles as an extension to their
original core values that has been investigated.
It is a qualitative case study building the analysis
on a thorough theoretical review and gathered
empirical data made through a field study, with the
purpose to explore how the implementation process of
the values has functioned, how the present national
differences have affected the process and what have
been the main difficulties.

Autorentext

Johanna has a Master in International Management from CEMS and an MSc in Economics and Business from Stockholm School of Economics. In April 2009, she received the Gunnar Hedlund Award for "outstanding thesis in international entrepreneurship". Johanna currently works in London.

Klappentext

Expanding a business across borders has become moreof a rule than an exception in the globalized worldof today. One overlooked dimension in theinternationalization strategies of companies ishowever how they can create cohesion among thedifferent cultures existing within such amultinational corporation. This study examines onevalue creating strategy of a Swedish company to itssubsidiary in Barcelona, Spain and the possibleimpediments they have experienced through the changeprocess. Swedish based NFS has been the study subjectof choice and it is their implementation process of aset of guiding principles as an extension to theiroriginal core values that has been investigated.It is a qualitative case study building the analysison a thorough theoretical review and gatheredempirical data made through a field study, with thepurpose to explore how the implementation process ofthe values has functioned, how the present nationaldifferences have affected the process and what havebeen the main difficulties.