Success in the Bottom of the Pyramid Market in Africa

Discusses the relevant, unsolved practical problem of addressing the bottom of the pyramid in Africa with a scientific approach
Shows how business can support economic development in Africa Derives success factors and concrete recommendations for doing business in Africa's Bottom of the Pyramid

Discusses the relevant, unsolved practical problem of addressing the Bottom of the Pyramid in Africa with a scientific approach Shows how business can support economic development in Africa Derives success factors and concrete recommendations for doing business in Africa's BoP

Autorentext

Prof. Dr Philipp von Carlowitz teaches and researches at the ESB Business School of Reutlingen University. Previously he worked in various strategy functions at BASF SE and Siemens AG. His research in Strategic and International Management is applied, seeking theoretically and conceptually based practical insights that can help companies and institutions to be successful. His main field of research is business in Sub-Saharan Africa. He has published in this field on topics such as distribution challenges in Africa, entrepreneurship in Africa, and doing business in Africa. He has conducted studies on business in Africa that were published for various government institutions such as the German Federal Ministry for Economic Cooperation and Development, Austrian Federal Minister for Digital and Economic Affairs, Austrian Development Agency, and the Austrian Economic Chambers (WKO). He is also an advisor on Africa and general strategic management topics to private companies, for example, Siemens AG, BASF SE, BBraun Melsungen AG. He is a member of the scientific advisory board of the German-African Business Association (Afrika-Verein der deutschen Wirtschaft) and the International Trade Committee of the Chamber of Commerce Reutlingen.

Inhalt

Introduction.- The Bottom of the Pyramid Concept.- Business Models at the Bottom of the Pyramid Context.- Political and Macroeconomic Situation in Sub-Saharan Africa.- Healthcare System and Pharmaceutical Market in Sub-Saharan Africa.- Pharmaceutical MNCs Addressing the BoP Market: Empirical Analysis.- Conclusion, Conceptual Framework, and Future Research.