Successful band promotion online using Web 2.0

Web 2.0 applications are becoming more and more important in many divisions of the music industry, including music management. For quite some time, some bands have managed to become known internationally solely through their online presence without any form of traditional promotion or advertisement. This book focuses on the new possibilities that Web 2.0 provides for promoting music bands online. Effective tools are introduced and it is explicitly demonstrated how they can be applied for a successful online promotion and marketing strategy. The book outlines the potential impact of MySpace, Facebook, YouTube, Twitter, iLike and music blogs amongst others, and how to utilize them in an appropriate and proficient way. All strategies described can be implemented without financial means. The author refers to her own practical experience, gathered while working for an Irish music management agency, where she was responsible for online promotion for various acts. This book is addressed to music managers as well as for bands who want to successfully promote themselves online and without financial costs.

Autorentext

Anne-Lina Treuheit hat im März 2010 ihr Studium an der Fachhochschule Würzburg-Schweinfurt abgeschlossen. Sie studierte Medienmanagement mit dem Schwerpunkt Kommunikationsmanagement. Fast zwei Jahre war sie für die irische Musikmanagement-Agentur Milestone Management tätig und verantwortlich für Online- Marketing und -Promotion diverser Künstler.