Successful User Experience: Strategies and Roadmaps

Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, you'll understand:

• How to bring high-level planning into concrete actionable steps
• How Design Thinking relates to creating a good UX
• How to set UX Goals for a product or project

• How to decide which tool or methodology to use at what point in product lifecycle
  This book takes UX acceptance as a point of departure, and builds on it with actionable steps and case studies to develop a complete strategy, from the big picture of product design, development and commercialization, to how UX can help create stronger products. This is a must-have book for your complete UX library.

  Autorentext

  Elizabeth Rosenzweig has worked as a consultant and employee in several major corporations for over 35 years and an adjunct professor for over 15 years. Her experience includes design and development, ranging from website and, applications, to hardware products and technology development. Elizabeth is a founder and current director of World Usability Day and the President of the World Usability Initiative. She has completed projects for many major global corporations as well as academic institutions. Elizabeth holds a Science Master in Visual Studies (User Interface Design and Computer Output) from the Media Lab at MIT.

  Klappentext

  Successful User Experience: Strategies and Roadmaps provides users with a hands-on guide for pulling all of the UX pieces together to create a strategy that includes tactics, tools, and methodologies. . Leveraging material honed in user experience courses, the author explains the value of strategic models to refine goals against available data and resources. Users will learn how to think about UX from a high level, set UX goals for a product or project, and how to create concrete, actionable steps. . This text takes UX acceptance as a point of departure, building on it with actionable steps and case studies that help users develop a complete strategy, from the big picture of product design, development, and commercialization, to how UX can help create stronger products. It is a must-have book for the complete UX library.

  Inhalt

  ForewordAcknowledgementsIntroduction

1. What is UX?
2. Design Thinking
3. UX Thinking
4. Strategic Models
5. Beyond Mobile: Device Agnostic UX
6. Inspection Methods
7. Usability Testing
8. Iterating on the Design
9. Moving Past the Lab
10. Global UX and Online Studies
11. Surveys Web Analytics/Social Media
12. Service Design
13. Getting Buy in
14. Successful Stories
15. Failure as Success
16. Big Picture: Checklists and Roadmaps
17. Glossary