Supermarket Retail Strategies

This qualitative descriptive research, in the form of a case study, of a business centre in the supermarket retail sector that operates in the centre-west region of Minas Gerais, based in Divinópolis MG, aims to explore and describe its formation and performance. It also presents two of its associates that carry out their activities in the same city and market. Their functional strategies, characteristics and size are analysed under the guidance of theories and authors who discuss business strategy. The result is an assessment of the elements that describe the differences between the two and an analysis of the commonalities that align them as members of the research centre.

Autorentext

Master in Business Administration, specialising in Marketing, Project Management and Teacher Training. Bachelor in Business Administration and Business Consultant, Lecturer and CNPq Researcher. Reviewer of journals and BASIS - INEP evaluations. I work as an academic coordinator, lecturer on the IEC PUC MINAS MBA and Market Intelligence Manager.