Supply Chain Management: A Study of Hindustan Unilever Limited

The focus of the book is to understand the HUL supply chain in North East India. It presents how the stocks move down from Guwahati to the last point like Aizwal & Belonia. The attempt is to understand the complexities of the supply chain and its legs of transportation from CFA to the retailer and finally to the consumer. The book will be helpful for Marketing professionals, students, academic researchers and entrepreneurs who are running business as well as planning to run business in North East India.

Autorentext
Pranjal Bezborah, M. Com. Ph.D., is a Professor of Commerce and Management in Dibrugarh University, Assam, India.He has 29 years of teaching experience and has more than 100 publications.Dr.Samip Baruah, BE, MBA, Ph.D., is the Supply Chain Manager, ITC Limited. He has interest in academic research and has good number of publications to his credit