Sustainable Development Goals:

The Sustainable Development Goals (SDGs) which focuses on the Planet, People and Profit is expected to not only create in the next 15 years business opportunities worth 12 trillion USD but will also create an estimated 380 million jobs world over especially in the fields of food and agriculture, energy and materials, human habitats, and health and well-being. For the fact that the SDGs will heavily influence the policy priorities of national governments in the next 15 years and beyond, they will be the key drivers of economic growth and development making it hugely imperative that companies seeking growth and profitability begin to key into them. Additionally, the likelihood that governments, her agencies, customers and even job seekers will have preference for companies whose vision and mission support a sustainable and inclusive future will without doubt be high. This book will enhance the capacity of all-size companies to understand how they will navigate the SDGs so that they can properly anchor their operations on specific SDGs.

Autorentext

Placid Egbeh (PhD) ist ein erfahrener Marketingfachmann, Autor und Lehrer. Er war 15 Jahre lang in transnationalen Unternehmen in Nigeria in den Bereichen Vertrieb, Vertriebsmanagement, Produktentwicklung/-management und Marketingmanagement tätig, bevor er in den öffentlichen Sektor wechselte. Derzeit lehrt er Marketing an der Imo State Polytechnic University in Nigeria.