Sustainable Green Business Concepts and Practices for Startups

The book presents green business management in its simplest form. In understanding the concept, it is required to know what the need for it is, what it demands, how it can be adopted, what drawbacks it has and how the market is responding to this. Comparatively looking at the general business and green business management is an important part of this book. In order to work as a tool for young entrepreneurs, the text is designed to curate them. Ensuring an environment towards 'green trend' to prosper demands that each and every person be aware. Through this handy book an attempt is made to present green business management in a concise manner. It is expected that the readers will be able to address queries regarding eco-friendly business management by them. Making the scene clearer are the case studies that are drawn up carefully to complement and reinforce important points made throughout the text. As valuable as an investment is to a business, so is this book to them who want to begin learning about green business management.

Autorentext

Alok Ranjan Prusty, professeur assistant SCSE, Vellore Institute of Technology, VIT Bhopal University, Inde. Il est titulaire d'un doctorat. Il est l'auteur de publications internationales dans Web of Science, Scopus, IEEE et autres. Il a participé à des projets de recherche gouvernementaux. Il est membre à vie du CSI, SIG - Innovation et entrepreneuriat.