Sustainable Product Development or Marketing Hype?

This study explores consumer s attitudes and behaviour to the concept of sustainability within products in the bathroom industry. Scrutinising these against the actual product development and marketing which is pushing these products as green consumables. The possibility that sustainable development may not actually be achievable in any practical sense does not, however, make it any less important (Walker, 2006). Even if this is true huge steps forward in sustainability can be made within the bathroom industry.

Autorentext

Tom Page B.Sc (Hons), M.Phil, Ph.D, C.Eng, MIET, MIEEE, FHEA, teaches Electronic Product Design at the Loughborough Design School at Loughborough University UK. His research interests are in the areas of computer applications for design, logistics and supply chain management and electronic product design.

Klappentext

This study explores consumer's attitudes and behaviour to the concept of sustainability within products in the bathroom industry. Scrutinising these against the actual product development and marketing which is pushing these products as green consumables. The possibility that sustainable development may not actually be achievable in any practical sense does not, however, make it any less important' (Walker, 2006). Even if this is true huge steps forward in sustainability can be made within the bathroom industry.