Sustained Innovation Management

Successful management of radical innovation is key to growth. This text identifies best practice cases illustrating processes, methods and organizational structures that enhance successful management with radical innovations. Practice cases are framed in an overall strategic management concept to help readers navigate through an innovation project.

Autorentext
GASTON TRAUFFLER's research activities are directed towards the management of technology-based enterprises, in particular strategic planning of discontinuous technologies and radical innovations. He worked as a researcher at the Swiss Federal Institute of Technology (ETH) and as an innovation management consultant. He holds an Engineering and PhD degree from ETH Zurich.

Inhalt
Introduction State of the Art in Management Theory Managing Radical Innovation: Corporate Case Studies Sustained Innovation Management Management Principles Outlook Management Summary