Television Advertisements & Peace Talks in Afghanistan

This book tries to find out the role and impact of television advertisements in strengthening peace talks in Afghanistan. Television advertisements besides conveying information about a brand or service can convey ideas and views and influence more than other types of media. It also mobilizes public opinions and encourages people to be a part of big decisions. This study also found that religious contents, positive economic evolution in people's lives and victims of war contents that are used mostly by television channels in their advertisements have prominent role and impact in strengthening peace talks in Afghanistan. For the preparation of this book the authors have collected data from people of 10 different cities of Afghanistan and presented their opinion here.

Autorentext

M. Abdul Hamed Wahidi est un chercheur de troisième cycle en journalisme et communication de masse à l'Institut universitaire d'études médiatiques de l'Université de Chandigarh, en Inde.Le Dr. Fakira Mohan Nahak est professeur associé de journalisme de radiodiffusion à l'Institut universitaire d'études médiatiques de l'Université de Chandigarh, en Inde. Il est un journaliste devenu académicien.