TELEVISION ADVERTISING -A ROBUST MARKETING EMBELLISHMENT

Advertising in television plays a crucial role despite of several media advertisements. Companies focus on this marketing medium as it reaches masses of people with different culture, tradition and values. Several aspects including the costs, type of advertisements, purchase decisions, recalling of advertisements, influence on target groups has been identified with a help of research study. The book will provide a scope for researchers pursuing their research on various media advertising.

Autorentext

Dr. M. Vidya is presently working as Assistant Professor in the Department of Management Science at Sri Krishna Arts and Science College, Coimbatore. She has a total of 10 years of teaching experience and has cleared NET and SLET exams. She has completed her Doctoral degree with Post Graduation in Management and Applied Psychology.