Terrorist Recruitment, Propaganda and Branding

This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters.

Autorentext

Anna Kruglova is a Lecturer of Terrorism Studies at the School of Arts and Media at the University of Salford and has a PhD in international studies from Queen's University Belfast.

Inhalt

Introduction. Terrorism, Propaganda and Branding: The (In)visible Connection, 1. Emotional Choice: How to Make You "Buy" What You Did Not Plan to, 2. Heroes, Princesses and True Believers: The Images ISIS "Sells", 3. Narrative Advertising: Selling Caliphate Through Stories, 4. Falling in Love with the Caliphate: Self-illusion and Immersion into the Imaginary World, 5. Getting Lost in the Fantasy: "Jihadi culture", Excitement and Bonding, 6. Feeling No Regret: Guilt-Coping Mechanisms in ISIS's Propaganda Conclusion. Breaking the Terrorist Brand