THE BEHAVIORAL FACTORS OF CONSUMER'S THAT DETERMINE E-BANKING ADOPTION

At present, there is a real revolution in ICT that attempt to provide solutionsfor all aspects of life, including banks, where they can serve their customers and provide them with the best E-banking services with high-quality.An innovative and comprehensive model based on extended theDecomposed theory of planned behavior and the model has nine variablesand is designed to determine the factors that affect consumer's intention toadopt E-banking. These variables are; Attitude, perceived control behavior,subjective norms, perceived risk, perceived trust, facilitating condition,behavior intention, and adoption. In addition to explaining the moderation role of self-efficacy between the behavioral intention and adoption, as well as study all the relationships.

Autorentext
Dr. Haittham M. Jouda, currently Assistant Professor at business College, Arab college, Palestine. I'm also working as a reviewer in the Social Science Journal regarding e-services, e-commerce, and also others. He holds a Ph.D., MBA in Financial Management. the main research interest in consumer behavior.