The "BIG THREE: TESCO, ASDA and SAINSBURY"

THE BIG THREE: TESCO, ASDA AND SAINSBURY ,THE ARGUMENT RECONSIDERED is a contemporary issue in marketing strategies providing an innovative approach to learning about key marketing concepts imbibed by these UK based mega supermarkets. The book provides coverage of key issues in marketing and sets them within a highly recognisable and practical contemporary context. Divided into five parts, the book looks at the synopsis of the main marketing themes of market analysis and consumer behaviour in marketing programmes and those in strategic marketing planning. Containing so many articles, journals, text books and the like, the authors have provided additional notes that delve further into the topic, reflecting more recent research in the area. This book is an ideal reading for students of marketing, those on MBA programmes, those taking professional courses of the Chartered Institute of Marketing and the Market Research Society.

Autorentext

Alfred Okoebor is a Cardiff university masters in business administration graduate, a Harvard graduate in international marketing, holds other professional qualifications from Cardiff university and Oxford University.

Klappentext

THE "BIG THREE: TESCO, ASDA AND SAINSBURY",THE ARGUMENT RECONSIDERED is a contemporary issue in marketing strategies providing an innovative approach to learning about key marketing concepts imbibed by these UK based mega supermarkets. The book provides coverage of key issues in marketing and sets them within a highly recognisable and practical contemporary context. Divided into five parts, the book looks at the synopsis of the main marketing themes of market analysis and consumer behaviour in marketing programmes and those in strategic marketing planning. Containing so many articles, journals, text books and the like, the authors have provided additional notes that delve further into the topic, reflecting more recent research in the area. This book is an ideal reading for students of marketing, those on MBA programmes, those taking professional courses of the Chartered Institute of Marketing and the Market Research Society.