The Brazilian Shoe Industry - Competing in International Markets

This study is a quantitative and qualitative
analysis of the performance of the Brazilian shoe
industry in international markets. The success of
this Latin America giant with regards to the shoe
industry is a reality and its potential has been
felt all around the globe. However, competition is
enormous and Chinese producers are also pulverized
in the international market. The central questions
of this study are about how Brazilian shoe exporters
perceive the Chinese competition in their main
target markets and about their perceptions of
advantages (or disadvantages) in international
markets with regards to several marketing
activities. Pedro Kayser aims with his work to
understand how successful Brazilian shoes are in
international markets, how the Chinese competition
is perceived, and what the main reasons are behind
the success of this well developed industrial
segment of the Brazilian economy.

Autorentext

Brazilian, from Belo Horizonte, Pedro Kayser is Bachelor and Master of Arts in International Affairs. This piece of work is the thesis presented at the end of his Master course at Ohio University, in USA. He works as an executive of a large Brazilian industry in the area of International Business.

Klappentext

This study is a quantitative and qualitative analysis of the performance of the Brazilian shoe industry in international markets. The success of this Latin America giant with regards to the shoe industry is a reality and its potential has been felt all around the globe. However, competition is enormous and Chinese producers are also pulverized in the international market. The central questions of this study are about how Brazilian shoe exporters perceive the Chinese competition in their main target markets and about their perceptions of advantages (or disadvantages) in international markets with regards to several marketing activities. Pedro Kayser aims with his work to understand how successful Brazilian shoes are in international markets, how the Chinese competition is perceived, and what the main reasons are behind the success of this well developed industrial segment of the Brazilian economy.