The Business of Africa: Market Insights that will prepare you today and for AfCFTA

In this book Mr. Raymond Chimhandamba, an FMCG expert with experience working with some of Africa's leading brands with over two decades of launching and growing FMCG brands and doing business in Africa, shares his insights and experiences about doing business in Africa, not from the corner office, but from Africa's dusty streets. From Lagos, Abidjan, Accra, Nairobi, Kampala, Harare, Johannesburg and right to the tip of the continent in Cape Town. This book will help you to win in African markets today for AfCFTA (pun intended!) as well as after the pandemic.

Autorentext

Born and bred on the African continent, Raymond Chimhandamba graduated with a BA majoring in French and English from the Uni of Zimbabwe. But if you ask Raymond personally, he will tell you that his proudest credentials are those he earned from the Uni of Life, from the faculty of Can Do. He spent the last 2 decades plying the African continent.