The Business Strategy of Singapore Airlines Cargo Indonesia

Singapore Airlines Cargo Indonesia has a strong position in internal factors which is its strength and weakness. Its strength can cover up the weakness that Singapore Airlines Cargo has. This condition, proven by the SWOT diagram and IE matrix, indicates companies can maximize its strength to cover up the weakness they have. In the terms of SWOT analysis, it can be obtained where is the position of the company. The position of Singapore Airlines Cargo Indonesia is in grow and build cell in the SWOT diagram which suggest the company to take the aggressive strategy and in the IE matrix can be obtained Singapore Airlines Cargo Indonesia is in the cell I. It can be defined as grow and build and make a strategy intensive or integrated strategy. The business strategy of Singapore Airlines Cargo Indonesia can be implemented both with the intensive strategy, like market development, product development and market penetration or, integrated strategy, like forward integration, backward integration and horizontal integration.

Autorentext

Prasadja Ricardianto, concluiu o seu curso de Arquitectura na Faculdade de Técnica e Planologia da Universidade Trisakti. O seu mestrado em Gestão foi obtido no IPWI Jakarta. Na Escola de Gestão de Transportes de Trisakti, vários anos como Docente, e Chefe de Investigação e Serviço Comunitário, ocupou várias posições estratégicas.