The Carrefour symbol: whether you realise its meaning or not

The research that gave rise to this book evaluates whether it is possible to improve the perception of the meaning of a symbol constructed through the conscious use of the Gestalt Law of Closure, taking the Carrefour brand symbol as the object of study. Through the redesign of the symbol and a field survey, the work tries to reveal the interviewees' perception of the original symbol and the proposed redesign.

Autorentext

Publicysta z PUCRS i specjalista w dziedzinie projektowania graficznego z Unisinos, jest dyrektorem kreatywnym w PenseDesign (2000) i profesorem w PUCRS (1995). W 1998 roku zdoby trzecie miejsce w Salonie Projektowania Graficznego organizowanym przez ARP - Associação Riograndense de Propaganda, tworz c logo dla UNITV - TV Universidade, kanäu 15 NET POA.