The Case Writing Workbook

Designed as an individualized workshop to assist case authors to structure their writing, this book combines the easy-to-understand, student-focused language with new material covering the latest developments and challenges in the world of case writing.

This case writing workbook offers something unique in the world of case writing manuals. The third edition of The Case Writing Workbook: A Guide for Faculty and Students provides 11 standalone chapters that focus specifically on challenges related to the case writing process. The book is meant for day-to-day use as a model of the case writing process, with exercises, worksheets, and training activities that will guide you through the entire course of writing both a traditional case and Instructor's Manual or a concise/short case and its associated Teaching Note. Brief explanatory notes will lead you step-by-step through all the developmental exercises, including readying the case for publication and teaching it in the classroom or online.

Designed as an individualized workshop to assist case authors to structure their writing, this book combines the easy-to-understand, student-focused language with new material covering the latest developments and challenges in the world of case writing. These include:

• A fresh focus on writing and teaching concise cases, which are particularly suited to the world of blended learning.

• Emphasis on secondary research methodology, particularly using digital technologies and social media.

• A new case study running throughout the book, with restructured worksheets and notes to support it.

• Enhanced online case teaching information and discussion of the development of multi-media cases, particularly using video.

Complete instructor's materials to support the text are available online, including PowerPoint presentations, guidance on embedding cases within the curriculum, a sample syllabus that incorporates cases within it, and selected student assignments and handouts.

Finishing all the book's assignments will result in a complete case and Instructor's Manual that can be tested in the classroom and submitted to a conference or journal. The Case Writing Workbook is a must for the shelf of any academic or student conducting qualitative research and looking to enhance their skill set, and any instructor working with cases in their teaching.

Autorentext

Gina Vega, Ph.D. is Editor-in-Chief of the International Journal of Instructional Cases. She taught corporate social responsibility and entrepreneurship for 20 years at US universities and is widely published in academic journals. She has written or edited 11 books, including The Case Writing Workbook: A Self-Guided Workshop (1e and 2e, also in Spanish). Dr Vega is a Fulbright Specialist with assignments in Russia (2010), the UK (2012), and Peru (2018). She has been Editor-in-Chief of The CASE Journal, associate editor of the Journal of Management Education, and Teaching Case Section Editor of Project Management Journal. She is president of Organizational Ergonomics, an academic services consulting firm that provides writing workshops and technical writing assistance (www.orgergo.com ). Her full CV is available upon request.

Inhalt

Introduction: How to Use This Workbook 1. Getting Started 2. The Research Process 3. Writing Short Cases 4. Writing the Case 5. Building the Instructor's Manual or Teaching Note 6. Working with Coauthors 7. Special Formats and Delivery Systems 8. Transforming Research Cases into Teaching Cases 9. Getting Your Case Published and Reviewing Cases for Others 10. Teaching with Cases 11. Student Case Writing: The Case Research Study Model for Undergraduates and the Graduate Student Model