The cultural influence on international business

Doing Business globally entails managing culture across borders. An effective management of culture across borders entails success, while ineffective management leads to failure. While reading this book, you will understand why the Giant retailer-Walmart-has failed to perform successfully in certain markets, and you will grasp the fatal mistakes that leads to its failure. Ultimately, the reader of this book will understand the influence of culture on international business

Autorentext

Msc holder in International Business From Coventry University, and a BA of Economics and management from Fes university.