The Customer Satisfaction on Debit Card

Contemporary business world is very much competitive and the success in the competition is achieved mainly through giving satisfaction to the ultimate consumer. In service oriented industry, it is very difficult to set a standard rule to satisfy customers. Several factors influence customer s decision making to take the service from an organization. The banking industry is a service industry; it provides the customer various financial services. So a banking organization must be keen in identifying the factors which influence their decision in taking the financial service. Thus the bank also needs to know the perception and satisfaction level of the customers about their performance. The present study is about an analysis of the customers satisfaction on Debit Card of Standard Bank Limited, Khulna, Bangladesh.

Autorentext

Al Jamal Mustafa Shindaini has obtained his Master and Graduate degree in Sociology from Dhaka University, Bangladesh in 2006 and 2004 respectively. He is working as a Lecturer of General Education in Department of Business Administration, Northern University Bangladesh (NUB). He is the Co-convener of NUB Debating Society.