The Diffusion and Consumption of Business Knowledge

In the context of a united Europe the influence of business knowledge has become increasingly relevant, as managers, employees and organisations have to learn new practices and techniques in response to new knowledge and institutions. This book addresses the way in which administrative knowledge is produced, diffused and consumed in Europe by academics, management gurus, publishing houses, consultants and practitioners. It also looks at its impact on European business systems and management practices.

Inhalt
Introduction; J.L.Alvarez - PART 1: THE BASIC INSTITUTIONAL FRAMEWORK OF BUSINESS KNOWLEDGE TRANSMISSION AND RECEPTION - The Sociological Tradition and the Spread and Institutionalization of Knowledge for Action; J.L.Alvarez - Management a System of Knowledge and Authority; H.Byrkjeflot - Mercury and Minerva: A Modern Multinational. Academic Business Studies on a Global Scale; L.Engwall - The Transfer of Organizational Techniques Across Borders: Combining Neoinstitutional and Comparative Perspectives; M.E.Arias & M.Guillen - PART 2: VEHICLES FOR THE POPULARIZATION OF BUSINESS IDEAS - The Creation of Popular Management Texts on Ideological Rhetoric in Creation of Managerial 'Knowledge'; S.Furusten - The Popularization of Business Knowledge Diffusion: From Academic Knowledge to Popular Culture; C.Mazza - Professional Associations as 'Brokers', Facilitating Networking and the Diffusion of New Ideas: Advantages and Disadvantages; M.Robertson, S.Newell & J.Swan - The Quality Virus: Interorganization Contagion in TQM Implementation; J.C.Pastor, R.Hunt & J.Meindl - PART 3: THE IMPLEMENTATION OF MANAGEMENT KNOWLEDGE: BEGINNING AND END OF ITS CREATION, DIFFUSION AND CONSUMPTION - The Role of Consulting Knowledge in the Real Transformation of Work in Contemporary Europe; R.Penn - Strategic Seduction? IT Consultancy in UK Financial Services; A.Sturdy - Going Local. The Hybridization Process as Situated Learning; H.F.Botti - Where Does Management Knowledge Come From?; N.Nohria & R.G.Eccles