The Drivers of Wearable Device Usage

This book collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smartwatches, activity trackers, and smartglasses, potential drivers of wearable device usage are identified and evaluated. Overall, the book provides novel and important insights for both practitioners and academics, highlights their various practical implications for the development and marketing of wearable devices and offers outlooks on further research directions.

Presents a comprehensive overview of the multiple factors influencing wearable device usage Offers researchers a well-founded basis for further studies Provides executives with a comprehensive basis for decision-making Includes supplementary material: sn.pub/extras

Autorentext
Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his PhD in business administration at Johannes Gutenberg University Mainz, Germany under the supervision of Prof. Dr. Franz Rothlauf.

Inhalt
The Influence of Subjective Norm on the Usage of Smartglasses.- Does Perceived Health Risk Influence Smartglasses Usage?.- The Potential Influence of Privacy Risk on Activity Tracker Usage: A Study.- An Analysis of the Potential Influence of Privacy Risk on Neuroheadset Usage.- Success Comes to Those Who Are Successful: The Influence of Past Product Expectation Confirmation on Smartwatch Usage.- How Design Influences Headphone Usage.