The effect BIM has on Motivation and Leadership

This research focused on discovering socio-cultural attitudes, actions and reactions in the UK's AEC industry. The lack of literature targeting individual cultures in organisations drove this research to contribute to the AEC industry. Data collection was done by reviewing literature regarding BIM, Design Management, Motivation and Leadership and by using bespoke ethnographic methods targeting industry professionals. It was found that the reality of individual behaviours within organisations is very fragmented with subcultures within organisation's socio-cultures. In conclusion, a bespoke sociocultural leadership strategy and movement should be developed and successfully implemented paving a way to the 'ideal' BIM culture.

Autorentext

Sahar Mahmoud estudou Engenharia Arquitetónica e Gestão de Design na Universidade de Loughborough, no Reino Unido. É uma gestora de design talentosa, trabalhadora e multilingue na AECOM, em Londres. Inspirada por designers que criam estruturas distintas que refletem a época em que vivemos, Sahar esforça-se constantemente por ser única através da proatividade e do design.