The Effect of COVID-19 spread on Egyptian consumer behavior

This book attempts to investigate the effect of COVID-19 spread on Egyptian consumer behaviour. This was applied during the period from March 15, 2020, to July 15, 2020. A questionnaire-based survey was performed to collect data from (384) person (127 males and 257 females), from different Governorates. The results indicate that consumer behaviour is affected by the spread of the coronavirus. The results also indicate that: There are no statistically significant differences between mean responses of the research sample about the effect of the spread of the Coronavirus on consumer behaviour attributable to (gender, Place of residence and age), and There are statistically significant differences between mean responses of the research sample about the effect of the spread of the Coronavirus on consumer behaviour attributable to (Marital status, qualification, Affiliation and Region).

Autorentext

• Profesora adjunta del Departamento de Administración de Empresas de la Facultad de Comercio de la Universidad Beni Suef, Egypt.- Coordinador de la Facultad de Comercio de la unidad de organización y conferencias.