The Effect Of Global Branding Strategies On Consumer Values And Needs

The most significant challenge of global brand is not only to overcome the distinction of consumers in global markets which can be completely varied and complex but also be able to build strong brand equity. Therefore, applying effective strategies will provide competitive advantages for a firm to overcome this issue. Global brand strategies should be satisfied consumer values and needs because consumer values and needs are different and can be change over times.

Autorentext

Siwat PhunsriMSc in International Business,Brunel University, London, England.BSc in Educational Communication Technology,King Mongkut s University of Technology Thonburi, Bangkok, Thailand.Diploma of Marketing,Intrachai College, Bangkok, Thailand.