The Effect of Logo Color and Design on Mobile Application Preferences

The aim of the study is to determine if the color and design of mobile application logo affect the buying behavior of university students. In addition to it, to find if this influence differs according to demographic variances such as: gender, age, education and mobile application preference. The purpose of this study has been investigated through questionnaire. The universe of this research was taken the students in Istanbul. The questionnaire study was conducted among the students of Istanbul Aydin University and around 271 answers were collected. Moreover, collected data analyzed using the SPSS 21 program.

Autorentext

Elshan Mammadov was born in Baku in 20.01.1990. He graduated his bachelor degree in the Department of Economy at Azerbaijan Technical University in 2011. After he completed his MBA degree in Istanbul Aydin University in 2017.