The Effectiveness of Green Commercials: Influencing Behavioral Change

This book investigates the effectiveness of green commercials through evaluating and identifying which communication methods in the commercial influenced behavioral change; as well as analyzing how social norms influenced behavioral change. The findings in this book demonstrate which methods of marketing and communication techniques are more effective in promoting environmental behavioral change information that is vital to green campaigns promoting sustainability and environmental protection.

Autorentext

Ashley Sitar (also known as Ashley Sitar-Gonzales) received her Master of Arts in Environmental Science and Communication at George Mason University (GMU) in 2011. She is currently a PhD candidate in the Department of Environmental Science and Policy at GMU and is studying marine tourism in developing countries and how it impacts local communities.

Klappentext

This book investigates the effectiveness of green commercials through evaluating and identifying which communication methods in the commercial influenced behavioral change; as well as analyzing how social norms influenced behavioral change. The findings in this book demonstrate which methods of marketing and communication techniques are more effective in promoting environmental behavioral change information that is vital to green campaigns promoting sustainability and environmental protection.